The factory’s design, your brand
ODM manufacturing
In ODM work the manufacturer has already engineered the product. You choose from its designs, ask for the adaptations you need and sell the result under your brand. It sits between private label and OEM: more freedom than a relabelled part, less cost and time than a new design.
When it fits
- You want a product line without running your own engineering
- You need a variant of an existing design: a different connection, rating, finish or kit
- You want to reach the market faster than a new development would allow
What you send
- The product family and the vehicles or applications you want to cover
- The changes you need compared with the manufacturer’s standard design
- Expected annual quantity
- Branding and packaging requirements
What to expect
- Development
- Limited to the adaptation. The base design, test data and production process already exist.
- Tooling
- Depends on the change. A different marking is minor. A changed housing or connection can need new tooling.
- Samples
- An adapted sample is approved before production, as with any custom part.
- Minimum quantities
- Higher than private label when the adaptation needs its own production run.
Settle these in writing
- Who owns the design
- In ODM the base design belongs to the manufacturer. If you pay for an adaptation, agree whether it is exclusive to you.
- Other customers
- The manufacturer may sell the base product to others. Exclusivity for a design or a market is a commercial term to negotiate.
- Approvals
- Type approvals are held by the manufacturer. Ask whether an adapted or rebranded product is covered or needs an extension.
Send your brief
The steps
- Brief. You send part numbers, drawings or samples, quantities and target markets.
- Feasibility and quotation. We take the brief to manufacturers in Türkiye and return with what can be made, tooling if any, unit price, minimum quantity and lead time. This step is free.
- Sample. A sample is produced or drawn from production, in final marking and packaging where that applies.
- Approval. You check the sample and the documents and approve in writing. Changes are agreed before production.
- Order and production. You place the order with the manufacturer, who invoices you directly. The order is produced to the approved sample.
- Inspection and shipping. We check the goods against the order before loading and arrange export shipping on the agreed delivery terms.
Questions buyers ask
How is ODM different from private label?
Private label puts your brand on a standard product. ODM starts from the manufacturer’s design and changes it for you.
How is ODM different from OEM manufacturing?
In OEM work the design is yours and the factory builds it. In ODM the design is the factory’s and you adapt and brand it.
Can I get exclusivity on an ODM product?
It can be agreed for an adaptation or a market, usually tied to quantity commitments. It is not automatic.